Food
Monday, September 27, 2010
10 of the remarkable food trucks taking over the U.S.
Coolhaus
Los Angeles, California
Austin, Texas
New York, New York
This chic truck contains candyland-like treasures, such as this red velvet ice cream and snickerdoodle sandwich, which makes us feel like we're five again -- in a good way. Visit them here.
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These remarkable food truck photos are here to explain what all the freaking fuss is about. If you don't care about things like Korean kimchi mixed into Mexican short rib tacos, sure, you might have thought you could let this new-wave food-truck hype pass you by. But the food truck phenomenon has gotten a lot bigger than a couple fusion tacos in Los Angeles. Now many, many American cities have a thriving fleet of gourmet food-trucks in a world of flavors. Do you really want to ignore a vehicle that produces homemade ice cream flavors, like Red Velvet, pressed between two snickerdoodle cookies or one that smothers fries in toppings so extraordinary that you will have to see their picture to believe them?
A business with low-overhead and food that is less expensive than restaurants', is an attractive notion in this cloudy economic climate. The low cost of start-up also means that cooks feel free to take greater risks with their menus. As you may know by now, it all started with Kogi, the Mexican-Korean taco truck that used Twitter to tell computer-happy foodies where the truck could be found at any given hour. The technology drew them in and the food kept them, in droves. New York picked up on the potential quickly. Their quick-paced walking city already relied heavily on carts and trucks hawking hotdogs, crepes, and falafels. Now food trucks have made it to prime time. When Food Network gave them their own show this year, 'The Great Food Truck Race,' where seven gourmet food trucks cross the country competing for converts, it was official, this thing was nationwide.
But as with any good party, some neighbor always calls the cops. The news with food trucks at the moment is that established restaurants are pushing back. They're paying big for real estate while the new food trucks parked nearby are not. Restaurant owners say they're stealing business. Some hard questions are coming up, but we think these pictures explain why it's worth finding answers.
Do you have a favorite food truck?
These remarkable food truck photos are here to explain what all the freaking fuss is about. If you don't care about things like Korean kimchi mixed into Mexican short rib tacos, sure, you might have thought you could let this new-wave food-truck hype pass you by. But the food truck phenomenon has gotten a lot bigger than a couple fusion tacos in Los Angeles. Now many, many American cities have a thriving fleet of gourmet food-trucks in a world of flavors. Do you really want to ignore a vehicle that produces homemade ice cream flavors, like Red Velvet, pressed between two snickerdoodle cookies or one that smothers fries in toppings so extraordinary that you will have to see their picture to believe them?
A business with low-overhead and food that is less expensive than restaurants', is an attractive notion in this cloudy economic climate. The low cost of start-up also means that cooks feel free to take greater risks with their menus. As you may know by now, it all started with Kogi, the Mexican-Korean taco truck that used Twitter to tell computer-happy foodies where the truck could be found at any given hour. The technology drew them in and the food kept them, in droves. New York picked up on the potential quickly. Their quick-paced walking city already relied heavily on carts and trucks hawking hotdogs, crepes, and falafels. Now food trucks have made it to prime time. When Food Network gave them their own show this year, 'The Great Food Truck Race,' where seven gourmet food trucks cross the country competing for converts, it was official, this thing was nationwide.
But as with any good party, some neighbor always calls the cops. The news with food trucks at the moment is that established restaurants are pushing back. They're paying big for real estate while the new food trucks parked nearby are not. Restaurant owners say they're stealing business. Some hard questions are coming up, but we think these pictures explain why it's worth finding answers.
Do you have a favorite food truck?
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